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Dirt Track Photography

Celebrating 20 Years!

Benny Morris certainly did not think that taking pictures at race tracks would consume 20 years of his life when he first ventured into the infield at Thunderbird Speedway in 1984.

Benny comes from a family which has long enjoyed attending races at DFW area dirt tracks. In the early 80's, he even got a race car of his own. As his long-time friend Mike Lane says, “It’s better for Benny to be taking pictures than driving.”

After turning in his firesuit and helmet, Benny picked up a camera. He had a simple concept, take a lot of pictures and make them available quickly. From the first small sets of 3x5 snapshots to today’s digitally enhanced poster sized images, Benny has been successful in a small margin business over some interesting times.

Over the past 20 years, Benny and his crew at Dirt Track Photography have worked at almost every track in the DFW area. He’s been at Devil’s Bowl since 1988, and also provided photography at SuperBowl, North Texas Motor Speedway, Cowtown, 85 Speedway and Thunderbird.

Starting out with just a little help from family and friends, his crew has evolved over the years. Benny has taught several people the demanding task of taking good pictures of dirt track cars under the ‘challenging’ lighting at most tracks. Over 20 people have worked with Benny over the years, from photographers to video cameramen to announcers to sales staff to writers.

Though Benny is seldom behind the camera any more, he takes an active role each night in sales and is often on the roof of the Devil’s Bowl tower with the video camera on his shoulder.

Benny thought video tapes would make a good selling item, and started with a small camera in 1986. When track sound systems weren’t up to the task of providing the announcer’s voices, Benny created a combination of microphones and live announcers to add to the tapes.

He also realized that he was capturing a lot of unique moments, and has produced some amazing video’s of Flips and Crashes over the years.

He’s ventured into mail-order to make his tapes and pictures available to people not able to attend the races.

In 1992 he took on a new task, publishing the program at Devil’s Bowl. Something he certainly didn’t realize would take as much time and effort. He’s also become the promoter of many car show events at restaurants and other businesses who work with the tracks and racers.

As he starts his 20^th season, Dirt Track Photography has launched a new web site, and Benny keeps seeking innovations to make his business grow. Though there are some financial rewards, Benny puts almost all the profit back in to the business.

Because he loves racing and travel almost anywhere anytime to watch a race, even if he isn’t taking pictures.